Indiabulls Housing NCDs advertised using google adwords

Indiabulls Housing NCDs are being advertised extensively online through Google adwords and offline in times of india.
They offer 8.42% interest monthly for 24 months, which is better than the bank interest rate for fixed deposits and savings account
However investors cannot apply for the Indiabulls NCDs through their HDFCsec account.
Investors could invest in Edelweiss Finance NCDs through their HDFCsec account.
It is very convenient to apply online through the brokerage, since the bank account is linked
It would be interesting to find out what is the criteria HDFCsec uses to list NCDs for investment through its account.
Any brokerage which offers direct investment in Indiabulls and other NCDs can send email to